Life on the complex plane

Reality television show: Real Solutions of a Polynomial Equation

The eff word

Perfume name: In-eff-able

Were I to manufacture this, I would either support it with a sleazy marketing campaign or one wholly divine:

For food we all had an ineffable perfume that satisfied us wholly.

Short story title: Wicked, wicked men

Maybe an O. Henry style tale where the twist at the end is that the protagonist is revealed to have been a candle all along.